If you are a business leader, you need to maintain your reputation and try to stay on top, avoiding severe life stressors.
It is easy for CEOs to fall to the wayside due to the challenges of the position and performance of regular responsibilities like meeting with stakeholders, running an organization, or leading a corporate division.
With insufficient time you have each day beyond professional responsibilities, it is surely challenging for you to ponder over the idea of how to present yourself in a professional bio sample, the use of the third person or first person narrative, the use of the writing style, etc.
We will explain that you definitely should spend some time on your branding, and specifically the significance of a biography in your career as an executive.
If you already know that having a biography is important, but do not know the nuances of crafting it effectively, review the following information to identify how to create a corporate bio.
What Is The Corporate Biography?
A corporate bio is a document consisting of one page, which highlights your career accomplishments, relevant skills, career path, your job titles, and the core competencies of you as a leadership expert.
In other words, it is a marketing document that sells your value to the companies.
However, a biography should not be mixed up with a resume. If you believe that a bio should be developed following the same writing standards and requirements as a resume, you are totally mistaken.
While a resume is a document that presents your professional experience in a chronological order and skills adjusted for a particular job description and aimed at a job search, a biography is something more important and comprehensive.
Biography Vs. Resume Writing: What Is More Important?
When it comes to the choice of a more preferred document for a CEO or an executive leader, selecting a bio would be wiser to set the tone for prospective business partners.
Whereas a resume demonstrates your professional expertise and sheds light on you as an ideal applicant for a particular position, a biography serves as a tool to show your value to the company and what can you bring to help it flourish.
How-To Craft Your Biography Successfully: Best Practices
If you have in mind to promote your personal website, increase your professional value, demonstrate your excellent communication skills, gain the attention of the best companies you would like to be employed in, it is time to generate a compelling document - your biography.
If you are still not confident in how to develop this type of document effectively, do not panic. You may either use our services of biography creation or follow simple steps listed below to craft an effective corporate bio. Do not stress about the first draft of the document because it always looks rough and awkward. You still have time to review it and make adjustments to correct the bio in accordance with your needs.
Ensure you include all relevant information and elements in your executive bio as explained below. The list of Do's:
- Keep the biography concise. As a CEO, you simply must have a biography with key and relevant specificities to distinguish you among similar level candidates. This is required to demonstrate your most significant qualifications and skills to the given project. Short biographies are the best option for CEOs. They should be 1 page, no more. Do not make it a resume, and try to introduce information, which is concise, poignant, and relevant.
- Focus on your achievements and skills. The major difference between a resume and biography is that a resume introduces the information about you in a chronological order, while a biography focuses on your achievements and skills. It will enable you to showcase and emphasize your leadership qualities to make you a valuable candidate among other leaders. In fact, a biography represents a marketing tool that sells your value to the potential employer, and your task here is to show your value in the way to get noticed and remembered.
- Add pictures of yours if it is possible. Creativity is the feature that makes the two documents - a bio and resume - distinctive. In a resume, you will not use pictures and personal flow of ideas because you have to stick to the resume writing requirements. In a bio, you can include any interesting facts about you (e.g., a publication interview, professional picture, marketing assets, etc.). If you wish to add a video, you should take into account that it should not be long (about 5 min).
- Demonstrate your personality. Look at your bio as a marketing tool that illustrates your leadership style, vision for the future, and business philosophy. If you strictly adhere to a particular practice in your professional work that positively affects and contributes to workplace morale and overall productivity, feel free to speak about it.
While the above list shows what elements should be included, you need to also be aware of the components that should not be included in your bio. The "Don't" list:
- Do not include the objective summary. It is a part of a resume, not biography. Since your bio is your marketing tool that totally describes you, there is no need to include a summary.
- Do not use the chronological order. Again, this is the feature of a resume, and you should not use it in the development of your biography. Your aim is to show your achievements effectively.
- Do not use unnecessary statistics or data. If you provide statistical data in your bio, be ready to explain it. If you cannot give information about how you got the data, it is better not to include it.
