The real estate field is a competitive market niche and you should not underestimate the importance of having a compelling bio to set you apart in the competitive marketplace.
New real estate agents typically do not realize the importance of a bio in their career. However, if you wish to attract more real estate clients, you need to share your personal story and mission because potential clients always want to know the reasons why they should select you as their real estate agent.
A well-developed and fascinating realtor bio has an enormous potential to attract new prospective clients.
In a few words, a top performing agent can easily explain his/her potential clients what he offers, how well s/he knows the real estate market, how he or she's deeply connected with the real estate community, and why they should select him/her.
Remember that you have approximately 20 seconds to make a lasting first impression on new clients and your goal is to craft your own bio with a strong focus on your real estate background and achievements.
Content Of The Bio For Real Estate Agents
A real estate agent bio represents the first point of contact between you and a client, so it should create a strong impression that you know the real estate business well enough.
Moreover, your future clients should feel a sense of integrity upon reading your real estate bio, and your mission here is to gain their trust.
You need to carefully choose the details and information to include in your biography to create an impression of integrity and capability.
The following information about you as a successful agent should be included:
Professional accomplishments
Provide information about your skills (like social proof, work ethic), experience (e.g., impressive sales statistic, how many sales you have implemented), qualifications, and professional life successes.
You can talk about your real estate company associated awards, your experience with real estate transactions and real estate agents share, local community involvement, and the intimate knowledge of the local market.
Share the information about your education, but do not give too much information to make the target audience feel bored with the content you introduce.
Personal background
Your personal life moments and details should also be included into your biography because it is your personal story of who you are not only as an experienced agent but also as a person.
You may talk about your real estate family, hobbies, favorite pets, and other information you consider relevant and interesting to share.
Still, you should also know where to stop talking about your person and your life to keep the balance and the reader's attention.
Contact information
Do not forget to mention your real estate agent name, social media pages, and other contact information for your clients to contact you.
Geographic location
Your geographic location should be mentioned to demonstrate the area you embrace as a location of your local real estate expertise.
Crafting A Compelling Real Estate Agent Bio
Use the proven effective guidelines related to the generation of a real estate team bio:
Be succinct
Your biography should be concise and represent a great example of selling real estate agent local expertise, local knowledge, and professional branding in the limit of 300 words.
Use the narrative style
Based on the real estate coach experience, we suggest you craft a biography from the perspective of a narrator, i.e. it should be written in a third person.
Do not make it an advertisement
The biggest mistake of new agents developing a bio is the tendency to advertise themselves.
You should remember that you do not sell a dream home to home buyers.
You should create an impression of an honest and experienced real estate agent.
You may insert social media links (e.g., in your real estate agent name, your area of interest like real estate investing, etc.) to direct your readers to a more expanded profile of your real estate journey.
Thoroughly revise your biography
You will not be able to write the first draft of your biography efficiently, and this is not a problem.
You may review your content after a few hours upon its completion to look at it with a fresh eye.
Correct and revise it until it is perfect and be confident that all mistakes are excluded.